Social Media Marketing 101 for Sarasota Small Businesses – A Free Workshop on Building Community and Connection

Description

Social Media Marketing 101 for Sarasota Small Businesses – A Free Workshop on Building Community and Connection

Great marketing isn’t just promotion—it’s about creating community and telling your story in a way that resonates with your audience. In this free, one-hour workshop, you’ll learn the basics of how to share your story efficiently and meaningfully, connect with your audience online, and take the first steps toward building a stronger online presence for your arts organization or small business.

Here are the details:

📅 Date: Thursday, February 20th

⏰ Time: 10:00 – 11:00 AM

📍 Location: The Hashtag Cafe

2781 Bee Ridge Rd, Sarasota, FL 34239

This workshop is perfect for anyone looking to gain clarity on their mission, develop audience-focused strategies, and walk away with actionable tips to make an immediate impact. We’ll cover:

1. The Core of Marketing – Telling Your Story
   • Why marketing matters and how it connects your business to the Sarasota community.
   • Defining your “why” and understanding what makes you unique.
2. Key Elements of Marketing to Your Audience
   • Defining and understanding your audience—whether they’re locals or visitors.
   • Choosing the right platforms to reach them effectively.
   • Exploring storytelling strategies to foster connection and engagement online.
3. Identifying Your Purpose and Actioning It
   • Setting goals for your online presence and aligning them with your business needs.
   • Intro to simple scheduling techniques to stay consistent.
4. The Path Forward
   • How to take action—starting small and building momentum.
   • The importance of consistency and refining your approach over time.

This workshop is a taste of the more in-depth course I’m hosting in March, where we’ll spend an hour and a half on these topics over multiple weeks, diving deeply into actionable strategies and providing a comprehensive roadmap for your marketing efforts.

FAQs

1. Is this workshop really free?
   Yes! This workshop is completely free. It’s designed to give you an introduction to the key principles of marketing and storytelling, with practical tips you can start implementing right away.
2. Who is this workshop for?
   This workshop is perfect for Sarasota business owners, entrepreneurs, and creatives looking to elevate their online presence and connect authentically with their audience.
3. What should I bring to the workshop?
   Bring a notebook and a pen, or something to jot down your thoughts. You’ll also need a willingness to reflect on your mission and take the first steps toward sharing your story. I will be providing a 
4. How is this workshop different from the March workshop?
   This free workshop covers the basics of marketing and storytelling in a condensed format. The March 6-week-long workshop will dive deeper, with each module explored over an hour and a half and actionable plans for every step of the way. It’s perfect for those who want a comprehensive, hands-on approach.
5. How can I sign up for the March workshop?
   You’ll have an opportunity to sign up for the March workshop on my website here. Plus, attendees of this free workshop will receive a special rate!