Social Media Marketing 101 for Arts Organizations and Small Businesses – A Free ONLINE Workshop on Building Community and Connection

Description

Social Media Marketing 101 for Arts Organizations and Small Businesses – A Free Online Workshop on Building Community and Connection

Great marketing isn’t just promotion—it’s about creating community and telling your story in a way that resonates with your audience. In this free, one-hour workshop, you’ll learn the basics of how to share your story efficiently and meaningfully, connect with your audience online, and take the first steps toward building a stronger online presence for your arts organization or small business.

Here are the details:

📅 Date: Thursday, February 27th

⏰ Time: 11:00 AM – 12:00 PM

📍 Location: ONLINE

This workshop is perfect for anyone looking to gain clarity on their mission, develop audience-focused strategies, and walk away with actionable tips to make an immediate impact. We’ll cover:

1. The Core of Marketing – Telling Your Story
   • Why marketing matters and how it connects your organization to your audience.
   • Defining your “why” and understanding what makes you unique.
2. Key Elements of Marketing to Your Audience
   • Defining and understanding your audience.
   • Choosing the right platforms to reach them effectively.
   • Exploring storytelling strategies to foster connection online.
3. Identifying Your Purpose and Actioning It
   • Setting achievable goals for your online presence and aligning them with your promotional needs.
   • Intro to simple techniques to stay consistent.
4. The Path Forward
   • How to take action on posting—starting small and building momentum.
   • The importance of consistency and refining your approach over time.

This workshop is a taste of the more in-depth course I’m hosting in March, where we’ll spend an hour and half each week for 6 weeks exploring how you can build a successful and sustainable online presence. There, we will be diving deeply into actionable strategies and providing a comprehensive roadmap for your marketing efforts.

FAQs

1. Is this workshop really free?
   Yes! This workshop is completely free. It’s designed to give you an introduction to the key principles of social media marketing and storytelling, with practical tips you can start implementing right away.
2. Who is this workshop for?
   This workshop is perfect for arts administrators, artists, small business owners, and anyone looking to elevate their online presence and connect authentically with their audience.
3. What should I bring to the workshop?
   Bring a notebook and a pen, or something to jot down your thoughts. You’ll also need a willingness to reflect on your mission and take the first steps toward sharing your story. I’ll be providing a simple worksheet for you to take home!
4. How is this workshop different from the March workshop?
   This free workshop covers the basics of marketing and storytelling in a condensed format. The March workshop will dive deeper over the course of 6 weeks, with each module explored over an hour and a half weekly and actionable plans for every step of the way. It’s perfect for those who want a comprehensive, hands-on approach.

5. How can I sign up for the March workshop?
You’ll have an opportunity to sign up for the March workshop on my website, bewyldermedia.com. Plus, attendees of this free workshop will receive a special rate!