From Chaos to Cohesion: Mastering Content Planning for Social Media for Sarasota Businesses

Description

From Chaos to Cohesion: Mastering Content Planning for Social Media for Sarasota Businesses

Get ready for a deep dive into the Wyld side of Social Media Marketing. In today’s digital world, an impactful online presence is more than just posting—it’s about strategy, consistency, and connection. This six-week in-person workshop is designed for Sarasota-area entrepreneurs, small business owners, and creatives who want to take full control of their social media and online marketing.

Through hands-on sessions every Wednesday from 6:00–7:30 PM, April 9 – May 14, you’ll develop a complete digital marketing strategy tailored to your brand, build a recognizable and engaging presence, and learn the tools and techniques to grow your audience efficiently and sustainably.

Each session will be a deep dive, providing step-by-step guidance, real-world applications, and opportunities for interactive learning. Whether you’re starting from scratch or refining your current strategy, you’ll leave with a fully actionable plan and the confidence to execute it. As a bonus, you will get one one-on-one session with Be Wylder Media founder, Elyza Wylder-Wilcox, to take a personalized deep dive into your business. 

📍 Location: TBD (Sarasota, FL)
🗓 Dates: April 9 – May 14, 2025 (Wednesdays)
⏰ Time: 6:00 – 7:30 PM

Workshop Overview

Module 1: Introduction to Social Media – Defining Your Audience, Goals, and Getting Started (April 9)

• Why social media matters and how it benefits personal and business brands.
• Defining your goals and setting measurable objectives.
• Understanding your audience’s behaviors, motivations, and habits.
• Choosing the right platform(s) based on your brand’s needs and audience.

Module 2: Building Your Brand – Creating a Recognizable and Consistent Identity (April 16)

• Defining your brand’s visual identity (logos, colors, fonts) and maintaining consistency.
• Understanding audience expectations and ensuring your style aligns with your brand.
• Creating content pillars to guide your messaging and post types.
• Optimizing social media accounts, bios, and highlights.
• Using digital tools and templates to streamline content creation.

Module 3: Crafting and Implementing Your Content Strategy (April 23)

• Developing a content strategy, system, and calendar for consistent posting.
• Finding a sustainable posting rhythm based on your schedule and resources.
• Learning how to map out engaging storytelling themes.
• Exploring tools for content scheduling and automation.

Module 4: Efficient Content Creation and Editing (April 30)

• Breaking down the purposes of different types of content (photos, reels, stories, long-form videos, etc.).
• Techniques for batching content to save time and maintain consistency.
• Brainstorming content ideas and organizing assets for easy access.
• Writing compelling captions that enhance brand engagement.
• Editing tips and Canva hacks for streamlined content creation.

Module 5: Building Your Engaged Online Community (May 7)

• Strategies for organic engagement and relationship-building.
• How to use hashtags, collaborations, and mentions to expand your reach.
• Best practices for responding to comments and DMs to foster a community.
• Creating interactive Stories (polls, quizzes, CTAs) to encourage audience participation.
• Leveraging Facebook & LinkedIn Groups for networking and visibility.
• Navigating conflict resolution and handling negative feedback professionally.

Module 6: Analytics & Insights – Learning from and Adjusting Your Content (May 14)

• Understanding social media analytics and key performance indicators.
• Tracking engagement, reach, and audience behavior to improve strategy.
• Refining your content approach through A/B testing and iteration.
• Exploring how to make changes to your content strategy based on your analytics. 
• Live Q&A session to address specific challenges and goals.

FAQs

1. Who is this workshop for?
   This workshop is designed for Sarasota-area small business owners, entrepreneurs, creatives, and arts professionals who want a structured, results-driven approach to digital marketing.
2. What makes this workshop different from other social media classes?
   Unlike one-off tutorials or general webinars, this is a comprehensive, hands-on program where we focus on strategy, execution, and sustainability. You’ll leave with a fully developed content system that works for your specific business as well as packets that you can take home with you to further your learning.
3. How long does the workshop run?
   The workshop runs for six weeks, with one session per week on Wednesday evenings from 6:00–7:30 PM, April 9 – May 14.
4. Where will the workshop be held?
   The location is TBD in Sarasota, FL. More details will be provided upon registration.
5. Is there any homework or additional support?
   Yes! Each session includes practical exercises, and you’ll receive templates and worksheets to help implement what you’ve learned. Workshop registration will also include a one-on-one coaching session to give you extra, personalized guidance.
6. Do I need prior social media experience?
   Nope! This workshop is designed for both beginners and those looking to refine their strategy. We break everything down step by step.
7. What do I need to bring?
   Bring a laptop, notebook, and an open mind! You’ll also need access to your social media accounts to apply lessons in real time. Be prepared to hone in on your mission and goals. 
8. How much does the workshop cost?
   $650 – Includes all six sessions, a one-on-one coaching session with Be Wylder Media founder Elyza Wylder-Wilcox, worksheets, templates, and access to resources.