From Chaos to Cohesion: Mastering Content Planning for Social Media for Sarasota Businesses
$650.00
Lets Get Wyld!Turning Your Chaos into Cohesion: A Workshop on How to Conquer Your Online Presence and Create Community
📍 Location: TBD (Sarasota, FL)
🗓 Dates: April 9 – May 14, 2025 (Wednesdays)
⏰ Time: 6:00 – 7:30 PM
In today’s digital world, an impactful online presence is more than just posting—it’s about strategy, consistency, and connection. This six-week in-person workshop is designed for Sarasota-area entrepreneurs, small business owners, and creatives who want to take full control of their social media and online marketing.
Through hands-on sessions every Wednesday from 6:00–7:30 PM, April 9 – May 14, you’ll develop a complete digital marketing strategy tailored to your brand, build a recognizable and engaging presence, and learn the tools and techniques to grow your audience efficiently and sustainably.
Each session will be a deep dive, providing step-by-step guidance, real-world applications, and opportunities for interactive learning. Whether you’re starting from scratch or refining your current strategy, you’ll leave with a fully actionable plan and the confidence to execute it. As a bonus, you will get one one-on-one session with Be Wylder Media founder, Elyza Wylder-Wilcox, to take a personalized deep dive into your business.
Session 1 – April 9
Introduction to Social Media – Defining Your Audience, Goals, and Getting Started
- Why social media matters and how it benefits personal and business brands.
- Defining your goals and setting measurable objectives.
- Understanding your audience’s behaviors, motivations, and habits.
- Choosing the right platform(s) based on your brand’s needs and audience.
Session 2 – April 16
Building Your Brand – Creating a Recognizable and Consistent Identity
- Defining your brand’s visual identity (logos, colors, fonts) and maintaining consistency.
- Understanding audience expectations and ensuring your style aligns with your brand.
- Creating content pillars to guide your messaging and post types.
- Optimizing social media accounts, bios, and highlights.
- Using digital tools and templates to streamline content creation.
Rely on our proficiency and commitment to delivering high-caliber legal services.
Session 3 – April 23
Crafting and Implementing Your Content Strategy
- Developing a content strategy, system, and calendar for consistent posting.
- Finding a sustainable posting rhythm based on your schedule and resources.
- Learning how to map out engaging storytelling themes.
- Exploring tools for content scheduling and automation.
Session 4 – April 30
Efficient Content Creation and Editing
- Breaking down the purposes of different types of content (photos, reels, stories, long-form videos, etc.).
- Techniques for batching content to save time and maintain consistency.
- Brainstorming content ideas and organizing assets for easy access.
- Writing compelling captions that enhance brand engagement.
- Editing tips and Canva hacks for streamlined content creation.
Rely on our proficiency and commitment to delivering high-caliber legal services.
Session 5 – may 7
Building Your Engaged Online Community
- Strategies for organic engagement and relationship-building.
- How to use hashtags, collaborations, and mentions to expand your reach.
- Best practices for responding to comments and DMs to foster a community.
- Creating interactive Stories (polls, quizzes, CTAs) to encourage audience participation.
- Leveraging Facebook & LinkedIn Groups for networking and visibility.
- Navigating conflict resolution and handling negative feedback professionally.
Session 6 – may 14
Analytics & Insights – Learning from and Adjusting Your Content
- Understanding social media analytics and key performance indicators.
- Tracking engagement, reach, and audience behavior to improve strategy.
- Refining your content approach through A/B testing and iteration.
- Exploring how to make changes to your content strategy based on your analytics.
- Live Q&A session to address specific challenges and goals.
Rely on our proficiency and commitment to delivering high-caliber legal services.
If you are here, you might be asking yourself:
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Who is this workshop for?
This workshop is designed for Sarasota-area small business owners, entrepreneurs, creatives, and arts professionals who want a structured, results-driven approach to digital marketing.
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Where will the workshop be held?
The location is TBD in Sarasota, FL. More details will be provided upon registration.
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How long does the workshop run?
The workshop runs for six weeks, with one session per week on Wednesday evenings from 6:00–7:30 PM, April 9 – May 14.
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What makes this workshop different from other social media classes?
From Chaos to Cohesion is a comprehensive, hands-on program where we focus on strategy, execution, and sustainability – but we make it fun. You’ll leave with a fully developed content system that works for your specific business as well as packets that you can take home with you to further your learning.
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Is there any homework or additional support?
Yes! Each session includes practical exercises, and you’ll receive templates and worksheets to help implement what you’ve learned. Workshop registration will also include a one-on-one coaching session to give you extra, personalized guidance.
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Do I need prior social media experience?
Nope! This workshop is designed for both beginners and those looking to refine their strategy. We break everything down step by step.
When all is said and done, you will leave this workshop with the basic foundation of how to post on social media!
Please do not hesitate to reach out to bewyldermedia@gmail.com if you have any questions!